Challenge
Sceneware was commissioned by Media Republic on behalf of Heineken to create a personalisation system based entirely on MPEG-4.

Solution - party.heineken.com
Our online solution seamlessly merges text & images to existing streams, making it hard to tell that the customized content is not part of the actual video.

Technology
We created an editor that allows for placement with sub-pixel precision. Once all objects are placed in the video, a command-line tool takes care of the personalisation. To reduce server load, the tool only re-encodes video where absolutely necessary. Besides streaming from a website, the solution can be used to create MMS messages or for dial-in video.

Recent one-off projects